ST. PAUL, Minn.-The weather may be warming, but in Minnesota they're still feeling the chill from "Bankziety."
Bankziety is the name of a new campaign launched last week by the Minnesota Credit Union Network that seeks to respond to "consumers' frustration with banks, rising bank fees and financial stress."
The campaign includes a new website, SeeYouLaterBank.com, that offers events, contests and promotions the MCUN says will provide consumers with tools and resources that "showcase credit unions as the cure to their bankziety." The site also includes a credit union finder, information comparing banks and credit unions, and money management tips.
"Our credit unions have been telling us that they're seeing more and more new customers coming through their doors because people are ready for something different," said MnCUN president and CEO Mark Cummins. "Based on what we were hearing, the time is definitely right to capitalize on this 'bankziety,' a term we use to describe the anxiety and frustration consumers are feeling right now about banks."
Along with its website, MnCUN has launched a "Bankziety" Facebook contest asking Minnesotans to share their stories of banking anxiety, money stress, or how credit unions have been the bankziety cure. Up to 12 entrants will win cash prizes and gift cards, with the top four entrants awarded $2,000 and a chance to tell their stories as part of a video series.
For info: www.facebook.com/pages/Minnesota-Credit-Unions/133653718021.
