More Ideas From Grow Show

ORLANDO, Fla. - During Grow Show, Roberta MacDonald of Cabot Creamery (in photo at left) had these ideas for credit unions:

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* What if you boasted how many doctors you put through med school? What if you look at the way you do loans and ask, “What did it do for the community?”

* Why do you call it an annual report? Why not an Owner’s Manual. Why call it what the bankers call it?

* We had our farmers wear “I’m a farmer, I’m an owner, ask me about Cabot.” Why not “I’m an owner, I’m a member, ask me how cheap my credit card is?” (c) 2008 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com


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