NEW YORK – Despite Bank Transfer Day getting started via a Facebook post, most of the social media traffic about the event appears to have been generated through Twitter, according to one new analysis.
Looking to understand the buzz around Bank Transfer Day, NM Incite conducted a detailed analysis of social media traffic about the event. The company found that Twitter has served as the primary channel of discussion, garnering 54% of the mentions, as consumers share links to informational articles, Occupy Wall Street and Bank Transfer Day pictures and videos, the Bank Transfer Day Facebook Event, and websites to search local credit unions by ZIP code. Facebook has attracted 33% of the traffic.
Where it can be quantified, NM Incite also reported that social media chatter has been 35% negative toward big banks and only 3% positive.
