WEST JORDAN, Utah Mountain America CU said it has put a trained “technology champion” in each of its 76 branches to assist and answer questions as members take advantage of Mountain America’s mobile and online banking services.
“There is nothing like hands-on help with technology, so we have turned every branch into a mini tech haven for our members who have questions or need a demonstration,” said Rob Cummings, senior vice president of online and mobile banking for the $3-billion credit union. “Considering that more transactions are performed every day via Mountain America’s online and mobile services than in all of our branches combined, we can see our members are rapidly embracing technology solutions. In addition to helping members, our technology champions are a valuable conduit for member feedback, allowing us to improve our online and mobile offerings faster and more effectively.”
In the first third of 2013, Mountain America saw more than 35,000 new mobile app downloads, with nearly 85,000 active app users currently. In addition, the credit union is averaging more than 8,000 new users monthly of its “My Money Manager” online personal financial management tool.
