ORLANDO, Fla. – Fairwinds CU has broken onto the front page with its new multi-media ad campaign that touts the benefits of the region’s largest credit union over the area’s banks.
Dubbed ‘Truth In Banking,’ the campaign combines the new practice of front-page advertising on the region’s largest daily newspaper, the Orlando Sentinel, with electronic billboards and interactive Internet ads.
The campaign, designed by local ad shop Evolve Design Group, is the first to introduce flash companion ads in Central Florida. The interactive flash ads were introduced on the Sentinel’s online edition and feature a Bigfoot-type creature interacting with a young actor. Three additional interactive flash ads are planned with myth themes, including ones with the Loch Ness Monster, space aliens and alligators in the sewers.
Print ads are appearing twice weekly in the Sentinel, in the lower right corner of the daily’s front page, known as the "jewel ad".
The $1.7 billion credit union has also launched a companion website at truthinbanking.org.
The multi-media campaign is complemented by digital versions of the ads on five electronic billboards along major Central Florida highways.
