EMERYVILLE, Calif. – muCUsurvey.com announced a strategic alliance with Market Rates Insight to provide market intelligence to help the credit unions and banks increase customer satisfaction and build deposits.
Through this partnership, myCUsurvey and Market Rates Insight will combine their research services to promote a deeper understanding of market drivers affecting credit unions and community banks.
The two companies are currently developing a market survey to assess the impact of rates and other factors on consumers’ behavior. The forthcoming consumer survey is expected to assess issues such as savings trends, the impact of mobile banking and access to mobile money on customer satisfaction and member loyalty, the impact of specialty bank and credit union product promotions through services such as Groupon, and related issues. The results of the joint survey are expected to become available later in the fourth quarter of this year.
myCUsurvey is a division of PinPoint Research Corporation, a market research firm that has been using computer and interactive voice recording technology to power research studies since 1986.
