WASHINGTON – NAFCU Services Corp. has announced plans to sponsor a national competition to develop 30- or 60-second videos that can be used by credit unions across the country on TV/cable and online to increase brand awareness and compete more effectively in their core markets.
For the project, NAFCU Services Corp. has partnered with GeniusRocket, a firm that connects advertisers with creative professionals around the globe, to implement the competition. Advertisers post “Requests for Brilliance” (RFBs), individuals and firms around the world upload their responses, and visitors to the website rank the ones they like the best, NSC reported.
Winners potentially will receive awards from NAFCU Services of $3,000, $1,500 and $500. Once purchased, the videos will be made available to NAFCU members at no charge, with customization for an individual credit union available directly from the creative professional for a set fee of $150. The RFBs can be seen at www.geniusrocket.com/rfb/nafcu/national-association-federal-credit-unions .
