NEW YORK – A 26-foot tall ad touting “NCUA-safe” coverage of federal deposit insurance makes its debut in iconic Times Square this morning, part of the NCUA public awareness campaign for the National CU Share Insurance Fund.
A donated 15-second public service announcement featuring TV financial guru Suze Orman will be shown two times per hour from November 15 through January, 1, 2011, the heaviest period of pedestrian traffic on an accompanying electronic messaging board.
The 26-foot-by-20-foot screen is strategically located on 42nd St. between 7th and 8th Ave in the heart of the Times Square Plaza. It is estimated that over 1.5 million people will view the screen daily. The NCUA ad is a variation of the Suze Orman poster touting federal insurance, and features a highly-visual message designed to stand out in the busy Times Square environment.
“This latest pickup of NCUA advertising could not have come at a more opportune time,” said NCUA Chairman Debbie Matz. “With millions of consumers flooding Times Square for the Thanksgiving Parade, the ‟Black Friday‟ start to the holiday shopping season, New Year‟s Eve, and other days that see large numbers of visitors, NCUA’s share insurance campaign has hit prime time.”
