New Account Targets Youth
What started out as Crawlers, Walkers and Joggers and then advanced to Trikers, Bikers and Hikers
The CU's new Assistant VP of Marketing, Rick Stokes, said the $144-million CU decided it was time to start luring
"We want them to go from this account to our teen checking account and then onto the regular checking account," he
With the help of the Texas league, Stokes said, the product is being introduced with its own cartoon logo-a skating
Stokes said during the name and design process, the team agreed they needed a lure for kids from birth to pre-teen.
For the younger crowd, the CU is offering a quarterly newsletter and, eventually, prize incentives for their deposits