CHARLOTTE, N.C.-Carolina Postal Credit Union here is changing its marketing message in response to the concerns in a market that is home to failed banking giant Wachovia.
"We're beefing up our campaign," said Deb McLean, vice president of marketing and business development. "We want our members to know we want to make them loans."
This new campaign won't be subtle, McLean noted. "We want it to be ‘in your face,'" she said. "People are worried. People are concerned. We want to say: ‘We've got the deposits, and we want to make loans to you.' We are safe and strong."
McLean said the messages will also play up how safe the NCUSIF is, and has always been.
The 9,000-member credit union is not changing it's product or service lineup-just its marketing message.
"We have very strong solid products," McLean said. "We always have. It's really just changing our marketing message. We can still do business as usual. Same products, with a stronger spin on them."
One thing the new campaign will not do is bash the banks, McLean said.
"There are many hardworking people, such as tellers, in the industry, who by no fault of their own have had a job loss," she said. "It's going to be tough on them. My main goal is to get the message out that ‘Yes, we are here to make loans. We are safe and secure.'"
