HARRISBURG, Penn. -- Shooting for a new series of television commercials for Pennsylvania credit unions’ successful iBelong TV campaign, funded with a $160,000 contribution from the Pennsylvania CU Association’s Pacul Services, wrapped up last week.
The three spots all have a lending theme, telling a story about how a member was helped by a credit union loan. The new spots will be telling personal credit union experiences through striking imagery
“While the new spots will continue to build awareness of credit unions, we wanted to position credit unions as the best place in the marketplace to obtain a loan,” said Michael Kaczenski, chairman of the association.
The new spots will premier to member credit unions through a series of regional meetings beginning November 29.
The spots are slated to air through 2013.
