Newspaper Ads Claim CU Connection, But There Isn't One
Newspaper advertisements that allegedly mislead consumers into thinking that special customer
Jamie Varbel, director of marketing and communication for the Kansas Credit Union Association, told The Credit
In one ad for a 10-day "customer appreciation sale," the names of 22 credit unions and "all medical credit unions"
Officials of several of those credit unions named found out about the sale only after members tried to get pre-
Credit unions, in fact, had never been contacted by the dealers and had no connection to the sales, Varbel said.
A second ad was designed to look like a newspaper article and boasted that "this year's official credit union event"
Varbel said the ads were wrought with red flags. For example, she said, one of the CUs named was Kansas
A separate direct mail piece used letterhead from Credit Union Services of America, similar to Credit Union of
Besides being deceptive, Varbel said, Kansas law prohibits anyone not legally connected with the industry from
When phone calls by KCUA officials to the dealerships-Mike Steven Motor Group and Mel Hambelton Ford-were
When attorneys for KCUA and Credit Union of America-one of the CUs listed in the ad-contacted dealership
Varbel said the KCUA took action to protect members, preserve its "good reputation" and make sure any
Marla Marsh, president of the KCUA, earlier told reporters that the association planned to work with local dealers to