ORLANDO, Fla. - Wendy Lachance of Coast Capital Savings Credit Union had these suggestions during the Journal’s Grow Show for other small, cost-effective solutions that can triple a credit union site’s effectiveness.
* Simplify product index pages. “Stay away from big blocks of text. Use bullets and headers. Include links and clear call to action.”
* Streamline the Contact Us page. When Coast Capital did so, new form submissions increased 70% thanks to a reduction in number of fields. Other contact forms submission decreased by 93%.
* Create landing pages for campaigns. “This supports your search engine marketing efforts, reduces distraction and abandonment rates, and focuses on what you’re selling.
* Increase product sales.
* Rely on web analytics.
