Patronage Dividend RewardsLoyalty
STOCKTON, Calif. - (11/16/04) -- Looking to acknowledge its membersand at the same time do more than offer some type of specialanniversary CD rate, Finance Center CU is paying a special dividendto members of $2 per year of membership, up to $100. In all, it ispaying out a total of $845,000. CEO Michael Duffy said the creditunion wanted a way to give value back; to show members they are not"just" members, but shareholders. "We wanted to reward loyalty, notjust balances," he said. "We looked at several different complexformulas. We tried to tie in loans, savings, the real return on adividend, and so forth, but it didn't do what we wanted to do forour 50th anniversary."