Plastic Fantastic Lights Up Wallet
GemPlus, a French smart-card manufacturer, has launched a new range of innovative cards that can be transparent, three-dimensional, scented or even glow in the dark.
The series, called Plastic Fantastic, will allow card issuers to differentiate themselves from the competition and target specific market segments.
The new series features transparent and perfumed cards along with heat sensitive cards. Tactile cards are also available in three textures-denim, sand and snake, as well as glow-in-the-dark, 3D and holographic effect cards.
The range also includes cards in unconventional shapes, such as mini cards and curved cards. Scented cards have already proved successful in Japan where leading Japanese card issuer JCB launched a citrus-scented card aimed at women in mandarin, grapefruit and lemon.