ST. PETERSBURG, Fla. – PSCU Financial Services has expanded its CURewards program by adding a new merchant-funded online shopping function called CURwards Mall, in time for holiday shopping season.
Almost 100 credit unions have added CURewards Mall to their present credit and debit rewards program in the November launch.
“This attractive rewards option combines personalized offers and online shopping to stimulate higher usage for a credit union’s debit and credit cards,” said Michael Kelly, president of PSCU Financial.
Members can access the online rewards mall through PSCU’s CURewards website to view in-store or online offers from local, regional or national merchants. Then offers can include points or discounts with Mall network merchants. Cardholders can also request that notifications be sent by an email address.
PSCU is providing comprehensive marketing support including web banners, in-branch displays, direct mailers, statement inserts and other marketing materials, all at no cost to credit unions. It will also include reports that track spending, response rates to offers and other impacts on card usage.
