River City FCU Seeks Help With CU Competition

SAN ANTONIO – River City FCU said yesterday it has hired LEVEL5 consultants to help it develop and implement a growth strategy in a highly saturated market. The $125 million credit union competes with three credit unions with more than $1 billion in assets and several other institutions for market share in San Antonio. LEVEL5 discovered that a majority of members of River City FCU’s select groups (AT&T and their subsidiaries) was moving out of its service area. LEVEL5‘s consultants analyzed the metro area and determined that there was a high concentration of potential members north of the city. These findings helped the credit union to expand its field of membership throughout the county and build a first branch to meet the increased demand. LEVEL5 is based in Atlanta.