SAFE CU Plans New Campaign

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SAFE CU has expanded its contract with local ad shop Runyon Saltzman & Einhorn to launch a broad marketing campaign in Northern California.

The $1.3-billion credit union has one of the broadest fields of membership in the country, encompassing more than 10 million people in 12 counties surrounding Sacramento.

The contract calls for Runyon Saltzman to provide media buying, advertising, collateral and marketing services.

The ad campaign will include radio spots, a new billboard design and a redesign of newspaper ads.

The firm will also develop an overall media strategy and an annual media plan, renegotiate and place revised media buys, and coordinate a media strategy for grand openings.

Runyon Saltzman has handled public relations for SAFE for the past seven years.

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