DENVER, Colo.-Credit Unions in Colorado and Wyoming have launched a media campaign targeting consumers and stressing credit union safety and soundness. The new "Safe, Sound, Local" is being overseen by the CU Associations of Colorado and Wyoming. "We recognize the unique opportunity to communicate at a time when consumers have a heightened interest in financial services information," said CUACW CEO John Dill. The look and feel of the creative is designed to dovetail off of the "There is a Better Way" awareness campaign that has run in Colorado and Wyoming over the past two years. Messaging seeks to drive traffic to www.CreditUnionFacts.com.
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