Security Service FCU Uses Database Marketing to Improve Market Penetration

Published March 27, 2008, 5:57 p.m. EDT

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Updated August 27, 2020, 1:20 a.m. EDT

1 Min Read

SAN ANTONIO – Security Service FCU said it has implemented ESRI’s BusinessMAP Financial to provide it with market demographics for areas surrounding its current branches to help it evaluate sites for new centers.

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BusinessMAP provides the $4.3 billion credit union with access to a variety of databases for financial planning analysis and planning, including ESRI’s 2005/2010 Demographic Data; NCUA data; branch information from RSM Consulting; MarketBank data from RSM; community development financial institution data and street map data for North America.

Security Service uses the market analysis features for ring studies, drive-time analysis, finding competitor sites, and viewing retail and deposit potential for new market areas.

ESRI is based in Redlands, Calif.

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