CARBONDALE, Ill. – SIU CU is partnering with young members to introduce a page on social networking website Facebook.
The credit union recently launched its Smart Young Investors program in partnership with Southern Illinois University Carbondale graduate business students in an outreach effort at Gen Yers.
Students in the University’s College of Business promotional strategy and management marketing course created a Web-based social networking campaign featuring the "Smart Young Investors" Facebook fan page. It’s an interactive page with information about smart investing, wise spending, current economic trends and much more. There’s a discussion board and details about upcoming events too.
Students worked with the credit union and its marketing director to implement the Facebook promotion. New "fan" page participants earned automatic entry into a drawing that day for two $100 prizes, six $50 prizes and five $20 prizes.
