Determining how a credit union stands relative to its peers is a complex issue. Callahan & Associates, Washington, D.C., has attempted to do so with its Return to the Member ranking system.
According to Callahan's, Return to the Member is designed to help a credit union analyze its member service levels based on the information reported in 5300 Call Reports.
Typically, publishes these rankings for credit unions with more than $50 million in assets, but featured below are the top-ranked credit unions with fewer than $50 million in assets. It represents small credit unions that are top performers in lending, savings and member service usage, which demonstrates the importance of striving for full member usage of a credit union's products.