MADISON, Wis.-Why do many large credit unions grow rapidly and thrive, while others produce much slower growth in assets, membership, and earnings?
Robert F. Hoel, Colorado State University professor emeritus of business and a Filene Research fellow, sought to answer that question by analyzing data from a five-year period beginning January 2002. The result is a newly released Filene Research Institute report, Thriving Large Credit Unions.
Using a methodology developed for the Institute's examination of small and midsize credit unions (1999 and 2007), Hoel isolates "star" and "laggard" credit unions in larger asset sizes, and reports their characteristics across a variety of measurements and indicators. The study concludes that star credit unions conduct a number of business practices and traits that distinguish them as exceptional performers, such as being highly effective lenders, and excelling in high payoff product and service offerings.
Hoel also reports on the qualities of low- performing credit unions, almost always in sharp contrast to star traits.
Copies of Thriving Large Credit Unions are available free to Institute members.
For info: www.filene.org.
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