NEW YORK-A new study on trends in online banking has been released by CashEdge. Among the findings:
* Fifty-eight percent of respondents have opened an account online and would like to do so again. Another 25% did not open their accounts online, but would do so if that option were available. The vast majority (82%) of respondents said that they expect their bank to offer the ability to open accounts online.
* Most respondents (73%) expect to have same-day access to, and availability of, a newly opened account (31% of whom expect the account to be available immediately). In addition, when asked what they would do if they got stuck opening an account online, 46% would call the bank for help, showing the need for cross-channel integration.
* Respondents are moving their money for a variety of reasons, including: to transfer money to a checking account (e.g., to pay bills) (66%), to transfer money to a general purpose savings account (52%) and to take advantage of a higher interest rate (49%). They are also demanding additional funds transfer services, including the ability to transfer funds to their friends and family: 88% expressed interest in funds transfers to other people, such as friends and family, in lieu of cash or check, using account information provided by the recipient
* When respondents were asked how they perceive mobile banking, nearly 60% said that they feel mobile banking is equally secure or more secure than online banking. When asked how likely they would be to use mobile banking technology, if offered by their bank, the respondents revealed similar results - 60% would be likely to use (21% would be extremely likely to use, and 39% would be likely to use).
For info: www.cashedge.com
