Summit CU’s ‘Pay It Forward’ Charity Campaign At Almost $9,000

MADISON, Wis. – Summit CU said its ‘Pay it Forward’ charity campaign handed out $10 to 798 community members in exchange for an answer–on camera–to the question "If we gave you $10… what would you do for someone else?" at 20 branch locations throughout the Madison and Milwaukee areas.

For the video-taped answers, individuals received $10 — free —with the assignment to Pay it Forward.

The video with the highest rating by viewers will be announced on June 23, on http://www.summitcreditunion.com and the winner will receive $500 while Summit will donate another $500 to the winner’s charity of choice.

The program was built upon the "pay it forward" concept, where the good deeds one has received—in this case, $10—is repaid by doing good things for others.