SAN DIEGO - There are a number of strategies available to CUs to cardholder loyalty, according to Kent Potterton of PSCU Financial Services.
Among the strategies Potteron suggested to attendees at the CUSO’s annual Member Forum here: digital plastics that allow use of member images, e-statements, mobile banking and member loyalty rewards. “Personalized images are a great way to attract Gen Y,” said Potterton, noting that PSCU-Financial Services is building a website to allow credit union members to upload their own images onto a credit-union-branded card. “Images will be checked to ensure that they meet each credit union’s standards and do not violate copyright or licensing issues,” he reported. The cooperative will also create a library of images that members can select for their cards. Credit unions can also create segment-branded images to meet the needs of member groups.
E-Statements Program To Be Launched This Summer
SAN DIEGO–PSCU-FS’ e-statement pilots began at the end of April and the program will launch this summer, Potterton said. Members will be able to select either paper only, e-statement only or both methods. Fraud protection will be provided in several ways, including sending a letter to the cardholders’ address if an email address is changed. Members will receive statement notification in the form of an e-mail or text message.
PSCU-FS said it also launching a mobile banking platform that provides minimal investment, a low monthly fee and low risk, he noted. “Our program will provide access to credit, prepaid and bill payment accounts to cell phones and other mobile devices. Credit union logos will appear at the top of the screen to build member loyalty.”
