Thanksgiving Vs. Christmas? What CU Members Think

MADISON, Wis.--A new consumer survey released by TruStage, the consumer brand of CUNA Mutual Group, has found that 97% of CU members consider Christmas as the main holiday to be with family members, but that Thanksgiving is the most important holiday to connect with multiple generations of family members. In fact, according to the survey, 50 percent of credit union members celebrate Thanksgiving with members of three different generations.

Processing Content

Other findings:

• Even though Christmas was deemed the "most important holiday," 79% of survey respondents said sharing a special meal is the most important part of a holiday. In that regard, Thanksgiving ranked highest.

• 64% of members intend to donate to charities and organizations at the same level they did in 2011, and 13% said they actually plan to increase their charitable giving this year.

 


For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER
Load More