The seriousness with which credit unions are tackling business development-not to mention the inventiveness, creativity and analysis of the process-was on clear display here when The Credit Union Journal hosted its fifth annual SEG & Business Development Conference.
Nearly 200 people were on hand for the premier credit union event when it comes to developing business from prospective and current members and prospective and current select employees groups. Among the strategies discussed and ideas shared were how to manage the business development process and staff, how to "find Nemo" in a sea of competition, what the implications to the credit union tax-exemption are from current membership strategies, and insightful looks at how two different credit unions serve opposite ends of the economic spectrum: the underserved and the high-net worth member.
On the pages that follow and over the coming weeks The Credit Union Journal will provide a synopsis of the insights shared at the meeting. Interested in getting the full story? Make sure you sign up for The Credit Union Journal's Sixth Annual SEG & Business Development Conference in 2005. Watch these pages, or e-mail Editor Frank J. Diekmann at fdiekmann
