The Plain, Old Stuffer Can Still Offer Grand Results
Whatever the marketing skill level of your credit union, there are certain "unforgivable" marketing errors that sometimes plague
And, the most efficient and flexible opportunity is the lowly statement stuffer.
Maximizing the use of the statement stuffer is a "must do" for every CU.
* No statement cycle should ever go out without one or more statement stuffers. The cost of two-color, 3.5 x 9" stuffers on
* Get them attached to your sponsoring organizations and SEGs' payroll checks.
* If you are a community charter, try to get them inserted in the local utility or phone company statements.
* See how much the local paper will charge to slip them in as "preprinted inserts." It might be very inexpensive. See how much
* Overprint those cheap statement stuffers as "point-of-sale" (POS) handouts. Put them on the counters and hand them out with
* The backside of the statement stuffer can be a "mini" application for your seasonal loan promotion. Mini apps work, so don't
* Statement stuffers as newsletter ads: If you do a newsletter, you can use the art to do an ad in the publication. The benefit is the
Don't miss every opportunity to use effective and efficient marketing techniques. The statement stuffer is about the single most
Ron Gossen, A.P.R., is the marketing columnist for the Credit Union Journal. A financial services marketing and branding