Time To Fight

HOUSTON-Shell Federal Credit Union has created this spot that mimics a movie trailer. "In a world where bank fees are running rampant, there is a not-for-profit that dares to fight back," says the voiceover. Rapidly changing graphics backed by sound effects then begin to list various benefits available with credit union membership, including low fees and 43,000 "free ATM locations." Voiceover then continues, "Live or work in Harris County? Bank with us."

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