KOKOMO, Ind.– Transmission Builders FCU plans to shed its automotive signature with a new name and brand April 1, Financial Builders FCU.
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The name change came about to reflect the credit union’s community charter serving the surrounding Howard and Tipton counties.
The new name will be launched along with a new brand image, logo, tagline, radio jingle, website, and advertising campaign which area consumers will see in local media starting the week of April 7, and at both Financial Builders’ branches. The campaign and jingle feature the new tagline "Building Your Future Together", which reflects the $67 million credit union’s organization’s desire to form a partnership with its members.
