TV Ads Honored Featuring Member Testimonials

Register now

BATTLE CREEK, Mich.-The $370-million Kellogg Community FCU has won a number of awards for TV spots that feature some of its members giving testimonials.

KCFCU has been recognized with two Silver Telly awards, and was selected from more than 13,000 entries from all 50 states and several countries. The spots were created by GreenStreet Marketing, Battle Creek, Mich., and Lawrence Productions.

"The goal of his testimonial series was to capture the sincerity of real KCFCU members and highlighting their experiences," the credit union said.

One spot features Dr. John Morris, a local dentist; another shows Hollis Conway, a local photographer in her studio.

The Telly Awards honor the very best local, regional, and cable TV commercials and programs. The winning spot can be found here.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER