SPRINGFIELD, Mass. – Freedom Credit Union here has launchd its first marketing campaign aimed at the Latino community in Western Massachusetts.
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Themed “Juntos Por Tu Libertad Financiera” (Together for Your Financial Freedom), it is aimed at a market in which nearly 39% of the population is Latino. The campaign was created by Bauzá & Associates, and includes TV and radio advertising campaign as well as financial literacy initiatives and other PR.
Freedom Credit Union employs a number of bilingual employees, including Spanish, Russian, Greek and more.
