MARIETTA, Ga. LGE Community CU has launched a series of what it says are unique TV commercials that feature a talented parrot who sings a “stunning tenor” from the Italian opera Rigoletto.
The new television ads follow the positioning the credit union’s ad agency, The Burmeister Group, created for the client three years ago “A smarter way to bank.” Viewers learn how banking at the credit union is smart, the agency said.
The commercial was created from stock footage of a parrot. The agency then hired Spin Productions to animate the bird, and Jack Music to create the soundtrack.
“Financial advertising can be so dull it often is difficult to tell one financial commercial from another. We simply had to find a compelling, intriguing way to tell LGE’s great story,” said Julie Burmeister, president and creative director of the Atlanta ad agency. “Besides, who wouldn’t be drawn in by a parrot with a voice like Pavarotti?”
“The Burmeister Group did an amazing job with our commercial. It is without question the most original, entertaining and attention-getting banking commercial I have ever seen, and we are really grateful to the agency for making us look so good,” said Stephen Cohen, vice president, marketing and community relations for the $900-million credit union.
The TV spot is part of an integrated approach which includes broadcast, out of home, Internet and direct mail.
