TV Spots Promote Rebranding At San Antonio’s Firstmark CU

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SAN ANTONIO – Firstmark CU this week is launching a brand overhaul featuring a series of television spots imprinted with its new positioning statement, “Great with People. Great with Money.”

The $700 million credit union changed its name from Teachers CU two years ago and is still trying to introduce itself to the community.

The multi-tiered campaign is being developed by local ad firm Roger Christian and Co.


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