MADISON, Wis. - Credit unions can learn how to use business services to build member relations and about Net Promoter Scores in two new white papers from the CUNA Operations, Sales, and Service (OpSS) Council. “Taking Care of Business Members: The Case for Business Services as a Relationship-Building Strategy” illustrates how credit unions can grow with their business members and establish a two-way conduit to their personal and business accounts. The second white paper, titled “Net Promoter Score in Action,” describes the score’s framework and how it is being used at three credit unions.
For info: www.cunacouncils.org.
