AUSTIN, Texas United Heritage CU has signed 97 Degrees West, a branding, marketing and digital firm, as its advertising agency of record.
Through the partnership, 97 Degrees West said it will rebuild the credit union’s website, introducing greater functionality, expanded digital and mobile banking capabilities, and a new look and feel. Additionally, the agency will develop new positioning, messaging and creative collateral for the financial institution.
“We are excited about our new relationship with 97 Degrees West,” said Buddy Schroeder, president of the $735-million credit union. “The company will be a key partner in strengthening our engagement with current members, as well as sharing the many benefits UHCU has to offer everyone in our community.”
