Units of Power Analysis
Business unit employees are mainlining data analytics at Boeing Employees' Credit Union.
"We've got 40 'power' users of our analytical processing engine," said John Richardson, IT program manager.
BECU's business units include Marketing, Financial Strategies, Lending, Member Services, Financial Services,
In addition to "power users," about 60 employees are "generic users," accessing reports through BECU's Intranet.
"We're learning the value of creative analytics," Richardson added.
That's good for the $4-billion CU. Analytics allow BECU to agregate data for a more unified view of its
And data is baked fresh daily, thanks to BECU's three-and-a-half-year-old, online analytical processing engine
In pre-OLAP years, Richardson said information was still delivered via "a lot of green bar reports" that were based
Part of the business intelligence journey has included rebuilding the data warehouse to store member information as
The fortified warehouse "has provided a lot of big hits for our analysts by centralizing data for easy access," said
One big hit is BECU's ability to track members' deposits via mail and the CU's Express Service Centers. Deposit
BECU has also begun monitoring delinquent loans for deposit accounts. "Business intelligence provides quick
Members may also get fewer NSFs as a result of BECU's passion for analytics. "We can create rules that are linked
Additionally, BECU now knows which of its 335,000 members are simultaneously doing business with its for-profit
"Previously, there wasn't an automated process for getting information on BECU members who had accounts in the
The automated daily analytics have bred a healthy competition amongst Express Service Center managers,
Building business intelligence takes an "intellectual curiosity about members," said Butch Leonardson, vice
"Whereas customer relationship management requires an organizational root canal," he continued, "BI is just an
BI is one step at a time at BECU, said Richardson. "Each business unit must know what the business requirements