USC Trojans Get CU Sponsor

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LOS ANGELES - (11/09/05) -- USC CU announced Tuesday it hasentered into a two-year sponsorship deal with its primary sponsor,the University of Southern California, as the "Official CreditUnion of USC Athletics." The credit union said its goal is toincrease awareness through cross-promotional marketingopportunities that will include radio and print ads, direct andelectronic mailings, in-game promotions, and on-site presence atathletic events. The credit union's name will also be visible athome football games for the Trojans, the number one team in thecountry, who draw more than 90,000 people to games.

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