Weyerhaeuser Employees’ CU Goes Down River To Become ‘Red Canoe CU’

LONGVIEW, Wash. – Weyerhaeuser Employees’ CU said yesterday it is changing its name on January 1 to Red Canoe CU. Like several credit unions lately, the $400 million credit union was asked last year by its original corporate sponsor, Weyerhaeuser Corp., to change its name to reflect its separate corporate identity. Other credit unions that have been forced to shed their corporate sponsors’ names recently include those sponsored by John Deere, The Los Angeles Times and Northwest Airlines. Weber Marketing Group developed the new name and brand for Weyerhaeuser Employees’ CU. The firm considered more than 300 names, reviewing each for brandability, marketing potential and phonetic appeal.