What's In It For You? Some Answers
State Employees' Credit Union (SECU), working in conjunction with the Office of State Personnel and various other state agency representatives, is once again helping to promote state employees and the services they provide to North Carolinians by sponsoring the "What's In It For You" (WIIFY) Image Campaign including a one week radio promotion airing on stations throughout North Carolina.
The purpose behind the WIIFY campaign is to highlight the state's professionals and bring awareness to the valuable services provided to North Carolina citizens by state agencies and departments.
This year's radio promotion spotlights six different state employees from six state departments, who during the radio ads tell a little about themselves and the services provided to North Carolinians by their department.
The radio spots direct listeners to another promotional aspect of the campaign, the WIIFY website at www.whatsinitforyou.org, which has considerable information. Visitors to the site can also enter in a drawing for free prizes.