Why Some Are Touting Eye-Popping CD Rates

WEST PALM BEACH, Fla. - While the Fed has been headed one way with rates, a number of credit unions nationally have gone the other with some eye-popping high rates offered on certificates. While carefully limiting terms and deposit maximums with an eye on ALM, the strategy is to attract new members–in some cases, specific new members–and also increase awareness of the credit union.

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In this issue Credit Union Journal profiles four such credit unions. For coverage, see pages 14-16. (c) 2008 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com


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