FITCHBURG, Mass. – With only hours to spare, Workers’ CU achieved its goal of securing 1,000 fans for its recently launched Facebook page, which resulted in a $1,000 donation to a regional food pantry, Worcester County Food Bank.
The community-based $700 million credit union, with more than 65,000 members, launched its Facebook fan page in November. One month later Workers’ issued a challenge: it would donate $1 for each fan, if the page reached 1,000 fans by midnight on Dec. 31.
The goal is to provide community, social and financial information relevant to Facebook followers, not to push products or services. Postings on the site have included the credit union’s holiday hours, wishes for a Happy New Year, branch events and poll questions, in addition to occasional follow-up comments to members’ postings.
In the future, Workers’ plans to include financial education information.
