Would You Like Fries With That CU Membership?

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If you feed them they will come. That motto seemed to be at the heart of a promotion by Orange County's Credit Union here, which reached out to select employee groups (SEGs) by offering a free lunch from popular burger chain In-N-Out. The lunch was served at the credit union's new 6,000-square-foot branch adjacent to the new corporate headquarters here.

The credit union reported that with burgers in hand, more than 1,000 existing and potential SEG members learned firsthand about the credit union. While waiting in line at the In-N-Out Cookout Trailer, guests were given membership applications and offered warm, freshly-baked chocolate chip cookies delivered by the credit union's business development staff.

"Our main goal was to reinforce our member commitment in a way that was fun and festive, and I think we did just that!" commented Lynda Hill, Senior Vice President of Retail Services.

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