Brian Clarke, CFO, $7.8 billion Bethpage FCU, Bethpage, N.Y.
We did not want to get into battles on CD specials, so we raised our money market rate to 1.25 percent in December, and then 1.50 percent in March. In money market we have $2 billion in deposits. By doing it this way, all the members benefitted, not just the ones paying attention to CD specials. There was a cost, of course, but we had really strong first quarter deposit growth. The hope is to improve loyalty.