Better Values—Better Banking, the Cooperative Credit Union Association, Inc.’s consumer advocacy campaign was seen and heard across multiple media channels in 2016, generating in excess of 164,000 page views of its website, and reaching more than 181,000 consumers through its ad exposures in Facebook.
While the campaign delivered its message primarily through radio, it also tapped advertising opportunities at the Dunkin Donuts Center in Providence and the state’s High School Basketball Championship Tournament.
Credit unions of Rhode Island also took the spotlight during the campaign’s popular “In Your Neighborhood” gatherings that saw consumers enjoying conversation and a coffee or sandwich paid for by credit unions.
The gatherings provided an ideal opportunity for credit union execs to engage consumers about their banking habits and preferences, and to educate them directly about the many ways credit union values make for a better banking experience.
Highly successful state legislative session with no negative credit union legislation enacted. Proposals adverse to credit unions were sent for further legislative study or stalled in chambers, including legislation on fines relative to foreclosure filings, fines on motor vehicle lessors relative to default procedures, increased notice requirements relative to automobile leases, and multiple restrictive foreclosure bills.
To combat the elder financial exploitation which continues to occur with increased frequency, a roundtable summit was launched to identify local concerns, issues and available resources.
Partners included representatives of the Rhode Island Division of Elderly Affairs, the FDIC with its Money Smart for Older Adults training and state credit union and securities regulators.
Pictured above: RI Credit unions with representatives from Rhode Island Department of Business Regulation during CCUA's Financial Elder Abuse program. L-R: Stephen Ormerod, VP, chief security officer, Navigant Credit Union; John Clarkson, AVP, Security, Pawtucket Credit Union; Gary Furtado, president/CEO, Navigant Credit Union; Matthew Gendron, legal counsel, Director's Office, Rhode Island Department of Business Regulation; Ken Poyton, president, PGE Federal Credit Union; and Don DeFedele, chief securities examiner, Rhode Island Department of Business Regulation.