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Successful platform businesses in the 'Uber/Airbnb' age aren't just about matchmaking. There are also value added services that enrich the experience, and keep customers coming back.

Familiar names — and more than a dozen newbies — can be found in our annual ranking of the nation’s most employee-friendly banks. Find out who earned a spot on the list and why these 60 banks are so successful at keeping their employees happy and engaged.

The Best Banks to Work For study is a collaboration between American Banker and the Best Companies Group, which conducts extensive employee surveys and reviews employer reports on benefits and policies.

If roughing it together in the wilderness and cooking for one another build character and team spirit in schoolkids, scouts and soldiers, why shouldn't they do the same for bankers?

The "Culture Club" at Machias Savings Bank is not a group of '80s music fans. It's a committee — made up mainly of people who work in its human resources and marketing departments — that oversees the bank's employee engagement initiatives, including its new Culture Champion program.

Sometimes the very challenges millennials introduce — whether it is seeking more benefits, demanding flexible schedules or asking for frequent feedback on performance — can turn banks into better places to work for employees of all ages.

Quirky Amarillo National Bank asks the strangest job interview questions, has a "director of celebrations" on staff, and makes sure nobody has a title with the word "chief" in it. There isn't even a CEO.

Chesapeake Bank in Kilmarnock, Va., has endeared itself to its community, and its employees, by rewarding those who support area businesses.

Of the three steps Deloitte recommends for creating a corporate culture that'll help your bank thrive, the most important one is connecting with employees on an emotional level.

Elmer Laslo, the chief executive of 1st Summit Bank in Johnstown, Pa., for 39 years, likes to say he manages "by walking around." Not only does his approach resonate with employees in a big way, it has helped keep 1st Summit among the most profitable publicly traded small banks in the country.