20 banks with the best reputation among noncustomers

The top five banks in our annual ranking have an average reputation score among people who are not their customers of 70.7 in 2023.

Although several banks have seen their reputation negatively impacted following the banking crisis in the early part of the year, some increased their score over the previous year, with one seeing a rise of 2.0%.

Scroll through to see which banks are in the top 20 and how they fared in 2023, and read more about our bank reputation rankings and banks' fortunes this year here.

Source: RepTrak

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American Banker_banks with the best reputation among noncustomers_Synovus Financial_19.jpg
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American Banker_banks with the best reputation among noncustomers_TD Bank_15.jpg
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American Banker_banks with the best reputation among noncustomers_Capital One_13.jpg
American Banker_banks with the best reputation among noncustomers_Western Alliance Bank_12.jpg
American Banker_banks with the best reputation among noncustomers_First National Bank_11.jpg
American Banker_banks with the best reputation among noncustomers_Truist Bank_10.jpg
American Banker_banks with the best reputation among noncustomers_Discover Bank_9.jpg
American Banker_banks with the best reputation among noncustomers_BOK Financial_8.jpg
American Banker_banks with the best reputation among noncustomers_Zions Bank_7.jpg
American Banker_banks with the best reputation among noncustomers_Ally Bank_6.jpg
American Banker_banks with the best reputation among noncustomers_New York Community Bank_5.jpg
American Banker_banks with the best reputation among noncustomers_Northern Trust_4.jpg
American Banker_banks with the best reputation among noncustomers_East West Bank_3.jpg
American Banker_banks with the best reputation among noncustomers_CullenFrost Bankers_2.jpg
American Banker_banks with the best reputation among noncustomers_USAA Bank_1.jpg
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