Rallying the troops comes easy for Cara Heiden, the co-president of Wells Fargo Home Mortgage. Whether she's hosting a mid-year conference call with 5,000 employees or broadcasting live to 11,000 real estate agents, Heiden thrives on trying to engage thousands of employees in a common pursuit.

"I want to allow everybody the opportunity to put their mark on a decision or outcome," says Heiden, who oversees mortgage production, servicing, consumer marketing and cross-selling at the Des Moines mortgage unit of Wells Fargo & Co. "If people feel they are part of a decision and have been heard, then that yields commitment."

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