As a veteran of political campaigns and the Clinton White House, Lisa Caputo is a battle-tested strategist and tactician - useful experience for handling global marketing and corporate affairs at Citigroup Inc.

At the height of the credit crisis, Caputo kept Citi in touch with employees, customers and regulators. She spearheaded a print advertising campaign to publicize how the company was regaining its own footing and helping clients through tough times, and her team produces lengthy quarterly reports to show how Citi is using funds from the Troubled Asset Relief Program.

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